About Us

We build for the people who build things

TechForge Direct started with a simple frustration.

Our founder, Julian, trained as an engineer before he ever worked in sales. That technical grounding never left him, and today he wants to serve the people who build things. His career took him from engineering into technical sales, and TechForge Direct is where those two halves meet: selling serious machinery to people doing serious work. He takes builders seriously, and he helps them get exactly what they need.

If you've ever tried to buy a laser cutter, a heat press, or a cold saw for your shop, you know the drill. Vague listings, dealers who can't answer a basic technical question, and a tedious buying process. Julian started TechForge Direct to fix that. Not by manufacturing anything ourselves, but by being the kind of dealer he wished existed when he needed one: technically fluent, honest about trade-offs, and invested in you getting the right machine the first time.

Who we serve

We work with independent shop owners, engineering teams, fabricators, and small businesses who are building something good for the world: a product, a shop, a service, a career. Our customers aren't browsing for fun. They're making a serious equipment decision, often a four- or five-figure one, and they want to talk to someone who understands the machine and the work it's going to as well as they do.

What we sell

We carry a curated lineup of industrial and commercial equipment from manufacturers we have a direct, authorized relationship with. The complete and authoritative list of those manufacturers is published in the Dealer Authorization section below. We add new brands only as we find manufacturers that meet our bar — we would rather grow slowly with the right partners than pad the catalog with names we can't stand behind.

What we do differently

• We're an authorized dealer. Every brand we sell is one we have a direct, authorized relationship with. We do not sell gray-market or parallel-import equipment.
• You can talk to a real human. Call us and you'll get a real person who can get you the information you need.
• The catalog is curated on purpose. We don't want to list everything on the market. We'd rather carry equipment we understand well and can support properly than chase volume.
• Every machine comes with manufacturer-backed warranty support. Because we're an authorized dealer, your warranty is honored directly by the manufacturer. Terms vary by brand and are published on our Warranty page.

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Dealer Authorization

This section is the authoritative record of the manufacturers TechForge Direct is authorized to sell. Where any other page on this site refers to the brands we carry, this section governs.

TechForge Direct, a trading name of JCO Holdings LLC, is an authorized dealer for the following manufacturers within the United States:

Manufacturer	Equipment we are authorized to sell	Territory
Dake Corporation including Laguna Tools–built machines supplied through Dake	Metalworking machinery — hydraulic and arbor presses, bandsaws, cold saws, drill presses, tube benders and related accessories. Dake is owned by Laguna Tools, and part of the Dake metalworking range is manufactured by Laguna and supplied to us through Dake. We list those machines under the “Dake Laguna” name so their origin is clear: the B:5 and B:7X horizontal bandsaws, the 14|CX vertical bandsaw, the DP:20 and DX:20 drill presses, and the Laguna mobility wheel systems.	United States
Donaldson BOFA	Laser and dust fume extraction and filtration systems, and genuine BOFA replacement filters and accessories	United States
Filtrabox	Laser and welding fume extraction systems, and genuine Filtrabox replacement filters and accessories	United States
FLUX	Desktop CO2, diode and fiber laser cutters and engravers, and FLUX accessories	United States
Formax	Paper handling and mailing equipment — folders, inserters, cutters, tabbers, and related options, accessories and supplies	United States
Full Spectrum Laser	Muse series CO2 laser cutting and engraving systems, and Full Spectrum Laser accessories	United States
Geo Knight & Co.	Heat transfer presses, attachments, platens and heat press consumables	United States
Makinex	Construction and jobsite equipment — generators, power distribution, mixing stations, pressure washers, material handling and attachments	United States
SainSmart	3D printers, CNC machines and routers, laser engravers, and related tools, instruments and accessories	United States

Scope of this authorization. We are not an authorized dealer for any manufacturer outside the table above, and apart from the Laguna Tools–built machines noted in the Dake row — which reach us through Dake and are covered by our Dake authorization — we do not sell products from any other manufacturer. All equipment we supply is sourced new through the manufacturer or its official distribution network. We do not sell used, refurbished, gray-market or parallel-import goods.

Trademarks. All manufacturer names, model names, logos and trademarks referenced on this site are the property of their respective owners and are used solely to identify and describe equipment we are authorized to sell. TechForge Direct is an independent authorized dealer. We are not owned by, and do not claim to be, any of the manufacturers listed above.

How to verify. If you would like to confirm our dealer status before ordering, you are welcome to contact the manufacturer directly, or email us at support@techforgedirect.com and we will provide documentation of our authorization for the brand in question.

Last reviewed: 10 September 2026.

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Before you buy, talk to us

High-ticket equipment isn't an impulse purchase, and we don't want it to feel like one. If you're not sure whether a machine is the right fit for your shop, your throughput, or your budget, reach out before you order. Call us at (720) 575-1376 or email support@techforgedirect.com.

That's the whole point of TechForge Direct: technical people, serving technical people, so you can get back to building.